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Ch-Ch-Ch Changes

City by city, group buying continues to gain speed in the United States. With sites like Groupon gaining major kudos from consumers, the nation is starting to catch a glimpse of what consumption of, for, and by the people could look like.

Although the idea of a country focused on group buying may still seem far-fetched, this is a time of epic both technology and consumer change, both in America and around world.

To get a better picture of the current climate, watch this TED video of a presentation by brand guru John Gerzema, “The Post-Crisis Consumer.”

Also, UForce is in the news. Check it out.


UForce and Your Organization

Still a little in the dark? Find out how your association, charity or community organization can use UForce to raise funds — at no cost.

Watch this short online presentation to see how UForce can help your organization commit to better fundraising.

The Wrong Kind of Shopping Mob

Every year, the day after Thanksgiving, thousands upon thousands of Americans wake up at 4 am to stand outside in the cold — all for a retailer’s limited supply of electronics, clothing, home goods and more.

Isn’t there a better way? Imagine a marketplace where consumers work together, instead of against one another. What does it look like?

China’s Team Buying

One of UForce’s major inspirations was the success of team buying in China. Check out this article by Corporate Eye for more information on how social marketplaces have boomed in China. The article explains:

“China’s bartering teams or “tuangou” emerged in force over five years ago. The concept has taken off well, becoming quite popular and more preferred by Chinese consumers than going it alone with retailers. Also growing are the numbers of forums and web sites where these consumers meet, talk and strategize about their next planned purchase and buying power, where they also select a leader and determine what amount they are willing to pay – or not pay – for the item they all want.”

Why haven’t they been able to take off in the U.S.? Have people’s movements in this nation died? UForce doesn’t think so. Learn more about the nation’s new social marketplace:

Creating a Better Way to Buy

My name is Andrew Atkin, the founding member of UForce — that’s right, member #1.

I am a buyer, not a shopper.  To tell you the truth, I don’t like shopping very much.  Why? The process is entirely controlled by retailers and manufacturers.

They control pricing.

They control promotions.

They control when what products go on sale.

They control everything.

Retailers and Manufacturers can do this because we all act as individuals when we shop.

During a sale, we the consumers actually compete against each other for the limited quantities available.  Just watch the news during the holiday season where we line up at 4 a.m. at Walmart  to get one of  10 laptops that are door-buster priced. Crazy or what?

It’s time we take control. Thanks to the thousands of social networks we are all now connected to each other and we can leverage these connections to band together to purchase as a group.  Retailers will look at us in a whole in an entirely different light when a group of 1500 consumers join forces to buy a flat panel television. It beats going up against Walmart as an individual.

It’s time we created our own marketplace, one where retailers and manufacturers play by our rules.

We are the UForce. You are, too.

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